scraping or food assembly

Listening to a talk about the difficulties of driving growth at Kraft right now.
Interesting notion of a trend in America to scrap meals or rather buy components, assemble them and quickly heat up a "self-cooked" meal, sounds surprisingly familiar to what you face if you want a quick meal at a fast food joint (select the main idea of your course, then pick your building blocks and voilà there is your meal). Interesting convergence between eating out and at home...

Location:W Madison St,Chicago,United States